In this series of interviews, we report the experiences and opinions of those who have made a profession out of cannabis.

Growers, breeders, biologists, marketing experts, budtenders, sales representatives, and other industry professionals explain how they started their careers, the challenges they faced, and how they trained to get where they are.

We discover what they think about the current and future situation of the cannabis industry and finally ask for some useful advice for those who want to become cannabis professionals.

Interview #4: Hilde Cinnamon

According to our surveys, being a grower is one of the most sought-after professions in the industry and perhaps the most idealized by those without experience in this field.

That’s why, by popular demand, we met with Hilde Cinnamon for you. You probably already know her from her interesting articles on Dolce Vita Magazine; she is a grower with years of experience and a lot of passion for plants, particularly for cannabis.

In this interview, we try to discover the positive and negative aspects of the grower’s job and ask for useful advice for those who want to work in the industry in close contact with cannabis.

Do you love your job? Why?

I love my job very much because it is a job that I have dreamed of and wanted, and achieved with a lot of sacrifices.

It is a rewarding job that puts me in touch with many people and allows me to organize and manage my time as I please.

At the same time, it is very demanding because I never have a day off, the plants are demanding, but they make me happy. I believe that having a job that coincides with a great passion is an immense fortune.

Photo credits: Hilde Cinnamon

How do you see the cannabis industry in Europe in 10 years?

Although various initiatives have been carried out in recent years to propose regulation of cannabis, I believe we are still far from achieving a common goal throughout Europe.

There is still a lot of misinformation and a strong politicization of the battles for legalization, in my opinion. Perhaps in 10 years, things will be different, at least I hope so.

Above all, I hope that the medical cannabis sector will have the development it deserves, with competent doctors and access to therapies for all.

This should completely change the negative image that cannabis has had and perhaps also favor a return of cannabis to the textile sector, which, for example, was very profitable in Italy, and thus accelerate the legalization process that we all hope for.

How did you train to get to this point?

I was fortunate to start alongside growers with many years of experience from whom I learned the basics. By observing others work and actively participating in daily tasks, I had the opportunity to learn quickly and experiment with various types of cultivation.

At the same time, I also studied, trying to fill gaps especially in chemistry and biology, having studied something entirely different. What has given me so much, more than many books or articles read, in addition to direct experience of course, has been and continues to be the comparison and exchange of ideas, opinions, and experiences with other colleagues in the industry.

What kind of studies can facilitate entry into the cannabis industry?

Certainly, studies in the agriculture or biology department can be very helpful, but since cannabis is demonized and illegal, literature on the subject is scarce, especially in Italian, and there do not seem to be any specific courses on cannabis cultivation.

If possible, I recommend gaining study experience in countries where cannabis is legal and where they have invested heavily in research.

Photo credits: Hilde Cinnamon

How to find a job in the cannabis industry?

It’s a particular industry, and in my opinion, contacts are the main way to find a job because people tend to work or collaborate with trusted individuals.

Making yourself known by showcasing your work, even through social media, can help. Additionally, there is finally CannabisJobs, which connects the supply and demand of this industry on their website, in addition to providing training courses.


We hope this interview has helped you understand the grower profession a little better, and that Hilde Cinnamon’s advice will be useful for you to train and obtain a job in the cannabis industry.

We would like to remind you that on May 26th, we will be live with her for the webinar “Outdoor Cultivation: 101” a course dedicated to all enthusiasts who want to discover the secrets of plant cultivation.

There will be the opportunity to participate in the discussion and ask questions directly to the expert. What are you waiting for? Register and don’t miss the opportunity to train with our online course in collaboration with Hilde Cinnamon.

What would you like to ask cannabis professionals? Leave your comment, and we will forward your questions!